Should Customer Surveys be Anonymous?
InteractionMetrics
JUNE 21, 2023
But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. A Bain & Company veteran of more than 30 years, Markey is the co-inventor of NPS and created Bain’s approach to customer centricity. He recently wrote “ Are You Undervaluing Your Customers?
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