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Reading list: Advice for customer retention

Intercom, Inc.

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

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Customer retention is the new conversion

Intercom, Inc.

The latest batch of billion-dollar companies are built on high customer retention. At Traction Conference, an event all about how to keep and grow customers and revenue at scale, I explained how to build onboarding based on your customers’ goals, and why when your product improves, your onboarding must improve with it.

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Customer retention is the new conversion

Intercom, Inc.

Most importantly, subscription businesses enable you to think about marketing as a function of delivering customer success, and not just about the transactional “get that customer over the line.” Customer retention is more important than conversion. How do we retain customers? Sounds great.

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Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

Customer retention is the silent killer of SaaS businesses today. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won’t build a lasting business. What is customer retention? Why customer retention is important. How to understand customer retention.

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Leveraging Data Analytics to Optimize the Customer Experience

Speaker: Nathan Hart, Mary Kane & Imran Mohammed

This approach can lead to actionable insights to resolve FCR problems, improve Customer Experience, reduce costs, and increase customer retention.

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How to use the customer retention rate formula

Callminer

Read this blog to learn how to use the customer retention rate formula, common variations, and how you can put it to use in your organization.

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Karen Hertzberg: Improving Customer Retention Through Great Customer Service

Bill Quiseng

What’s better than gaining a new customer? That’s why a high customer retention rate is an important goal for many businesses. Excellent customer service is one of the best ways to achieve this goal. Customer retention supports long-term growth because it creates a loyal customer base.