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New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. For example, the business focus of the head of retail operations for a bank may be to increase customerretention and lifetime value. Keep customer trends in mind.
Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.
Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.
It collects an abundance of customer insights that are more valuable than the VoC you pay so much for! Your AI/ML/big data is grossly incomplete without miningCustomer Service calls. Use voice mining and datamining to track defection turnaround. Tap into the 3X growth opportunity!
Some of the hot topics include Soliciting and evaluating new concepts, solutions, and ideas thanks to the VoC. Leverage the digital technology and improve retention and loyalty of your customers. See a lineup of leading retail experts in analytics, data science, datamining, eCommerce & marketing optimization for 2018.
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