AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success
eglobalis
FEBRUARY 3, 2025
Similarly, Salesforce has been using its Einstein AI platform since 2016 to offer personalized recommendations and predictive insights for its B2B clients. For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale.
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