AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success
eglobalis
FEBRUARY 3, 2025
By adopting similar AI-powered customer data platforms (CDPs), your company can segment B2B audiences and deliver personalized marketing messages, enhancing customer retention and satisfaction. Similarly, Salesforce has been using its Journey Builder tool since 2014 to help businesses create personalized customer journeys.
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