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Reading list: Advice for customer retention

Intercom, Inc.

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

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Totango product innovations help CS drive predictable revenue growth

Totango

To survive this tough “do more with less” climate, companies are turning to their customer success (CS) teams to ramp up their customer retention and expansion efforts. While CS is poised to be in the driver’s seat for retention and expansion, we believe that everyone across the enterprise plays a role in customer success.

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Leaning into integration: The key to unlocking enterprise revenue growth

Totango

Retention increases when customers get results, leading to increased purchasing and ultimately boosting enterprise revenue growth. CS, more than any other function, is positioned to be the driver of customer results and customer retention to fuel growth.

Outlook 117
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Gross Retention vs. Net Retention: What’s the Difference?

Totango

This metric is also known as gross revenue retention (GRR), which highlights the fact that we’re talking here about revenue retention rather than customer retention , at least directly. Of course, these two things are indirectly related, in that the more customers you retain, the more revenue you retain.

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

GRR provides a long-term outlook on how much revenue you can expect to make without assuming your customers increase their spending. At the same time, it tells you how much revenue you’re losing because of customer churn or downgrades.

Outlook 111
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Beyond First Sale: Building Brand Loyalty for Lasting Customer Relationships

SurveySensum

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. For instance, Apple is a great example—many of its customers demonstrate conative loyalty by continuing to buy its products due to the strong ecosystem and brand identity, regardless of competitive offerings.

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2022: The year of customer service-led growth

Zendesk

As many companies hold on deploying new initiatives until the outlook is more clear, they are eyeing where current investments can be made: such as in customer experience. In a landscape where customers shop with a service-first mindset, companies that deliver excellent CX are primed to swiftly outpace their competitors.