ClearAction

MARCH 21, 2017

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Artificial Intelligence 88

Artificial Intelligence Outlook Predictive Analytics Customer Retention 88

Gainsight

APRIL 10, 2023

Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth axis. As a result, SaaS businesses are focussing on building durable businesses by keeping existing customers rather than acquiring new one.

B2B 59

B2B Outlook Customer Retention Omnichannel 59

VOZIQ

MAY 15, 2023

They are the first go-to place for customers who wish to interact with the company. However, the current outlook still considers contact centers as cost centers. It is also the best and most accurate channel of communication with customers, as when a customer is on call, the contact center agent has their undivided attention.

Contact Center 52

Contact Center Artificial Intelligence Outlook Predictive Analytics 52

ClearAction

OCTOBER 16, 2019

For Marketing’s shift from acquisition addiction to retention riches, here are three keys: context, alignment, and nimbleness. 1st Key to Retention-Rich Marketing: Context. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics.

Customer Experience 59

Customer Experience Net Promoter Score Predictive Analytics Customer Acquisition 59

ClearAction

MARCH 21, 2017

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Artificial Intelligence 69

Artificial Intelligence Outlook Predictive Analytics Customer Retention 69

VOZIQ

MAY 15, 2023

They are the first go-to place for customers who wish to interact with the company. However, the current outlook still considers contact centers as cost centers. It is also the best and most accurate channel of communication with customers, as when a customer is on call, the contact center agent has their undivided attention.

Contact Center 40

Contact Center Outlook Predictive Analytics Machine Learning 40

Lumoa

SEPTEMBER 11, 2023

Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration.

Customer Experience 78

Customer Experience Net Promoter Score NPS Start-ups 78