article thumbnail

Reading list: Advice for customer retention

Intercom, Inc.

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

article thumbnail

Customer retention is the new conversion

Intercom, Inc.

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. There are actually a lot of ways and they all add up together to matter. We gave up chasing these mythical “grow your website with this one weird trick” things.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer retention is the new conversion

Intercom, Inc.

The old world SaaS model was basically all about sign up and convert. At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. All of these services are literally things that you can get per month for $9, and they show up on your doorstep in a box.

article thumbnail

Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

Customer retention is the silent killer of SaaS businesses today. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won’t build a lasting business. What is customer retention? Why customer retention is important. How to understand customer retention.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers.

article thumbnail

Karen Hertzberg: Improving Customer Retention Through Great Customer Service

Bill Quiseng

What’s better than gaining a new customer? That’s why a high customer retention rate is an important goal for many businesses. Excellent customer service is one of the best ways to achieve this goal. Customer retention supports long-term growth because it creates a loyal customer base.

article thumbnail

How to Increase Customer Retention: 15 Proven Strategies That Work

InteractionMetrics

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.