eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 382

B2B Customer Experience Touchpoint B2C 382

eglobalis

OCTOBER 1, 2024

Each team is aligned to improve customer satisfaction, and no department is left behind. To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics.

CX 450

CX Finance Customer Journey Map Innovation 450

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 122

Touchpoint B2B Customer Journey Map Social Media 122

eglobalis

SEPTEMBER 5, 2024

Customer Experience (CX) focuses on the overall perception customers have after interacting with your brand. CX includes the emotional and psychological responses customers have across various touchpoints, such as ease of use, support quality, and overall satisfaction.

Net Promoter Score 429

Net Promoter Score CX NPS VOC 429

ECXO

JULY 10, 2024

Customer Satisfaction (CSAT) : Evaluates satisfaction with specific interactions. Customer Lifetime Value (CLV) : Estimates long-term revenue potential from a customer. Revenue Growth : Tracks growth attributed to customer experience initiatives.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

VOZIQ

FEBRUARY 3, 2021

Every month, we bring you the best resources from the internet to help you navigate customer retention and customer experience issues. So, what are the customer experience (CX) insights critical to your business? Customer Retention – How to Ensure Loyalty. Modern desktops to better support agents.

Customer Retention 98

Customer Retention Manufacturing Touchpoint Education 98

eglobalis

JULY 2, 2024

Customer Lifetime Value (CLV) : Estimates revenue potential from a customer over their lifetime. Revenue Growth: Tracks growth directly attributed to customer experience initiatives. Customer Retention Rate (CRR) : Measures the ability to retain customers over time.

NPS 461

NPS Customer Feedback Net Promoter Score B2C 461

Totango

AUGUST 29, 2019

When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. . So, don’t focus solely on hunting up one-time customers. Apply a few key customer retention optimization strategies to build deep, lasting customer relationships.

Customer Retention 88

Customer Retention Start-ups Customer Relationship Sales 88

Zendesk

APRIL 5, 2022

It’s now more important than ever for support teams to track customer retention metrics. You want to ensure you’re putting your best customer service foot forward so buyers continue doing business with you. We surveyed top SaaS support teams to identify the most important customer retention metrics to measure.

Customer Retention 98

Customer Retention Net Promoter Score NPS Retail 98

ECXO

JUNE 15, 2021

It’s not a project that you start and finish nor just about offering great customer service. Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process.

Customer Satisfaction 358

Customer Satisfaction B2C Omnichannel CX 358

Totango

FEBRUARY 7, 2019

Know your customer, personalize your communications, and proactively work toward a mutual journey of growth, and you’ll find your retention process becomes as reliable as a well-worn marriage. Customer retention is about the promise of continued growth. The Top 5 SaaS Renewal Best Practices. SaaS Renewal Best Practices.

Customer Retention 82

Customer Retention Touchpoint CRM Sales 82

SurveySensum

JULY 12, 2019

Likewise, a bad customer service experience resulted in 59% of customers ceasing business with that company, and 55% going to a competitor. The real problem is understanding what customer want and expect from the business by identifying the customer journey at different touchpoints, especially for growing organizations.

Customer Retention 68

Customer Retention Customer Experience Management Customer Experience Unstructured Data 68

Experience Investigators

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts.

CX 52

CX Customer Experience Touchpoint CXM 52

VOZIQ

JULY 16, 2023

It helps deliver a holistic customer experience by coordinating customer journeys across every touchpoint, such as customer care, direct mail, email, web, mobile app, chat and SMS. Scalability is an essential component of a successful customer retention campaign. Prescriptive guidance.

Customer Retention 52

Customer Retention Omnichannel Touchpoint Machine Learning 52

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

SurveySensum

APRIL 16, 2025

A Customer Relationship Management (CRM) survey is a targeted method of collecting customer feedback from the contacts stored in your CRM system. CRM surveys use existing customer data for personalized, context-driven questions. Boost customer retention by ensuring every interaction leaves a positive impression.

CRM 52

CRM Customer Feedback NPS Touchpoint 52

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer Retention 62

Customer Retention B2B Innovation Touchpoint 62

SurveySensum

JULY 21, 2023

That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These strategies can help you maximize your business’s potential while keeping those valuable customers right where they belong. These are critical touchpoints where you can launch surveys. Let’s get started!

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

CX 115

CX Customer Experience Net Promoter Score NPS 115

SurveySensum

OCTOBER 29, 2024

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. Also, 88% of customers say that a good customer service experience is what makes them more likely to make another purchase from the brand.

Contact Center 52

Contact Center Text Analytics Sentiment Analysis Machine Learning 52

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. Learn more about personalized marketing in Personalized Marketing: The Ulitmate Guide to WOW Your Prospects and Customers.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Experience Investigators

JANUARY 7, 2025

Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next. A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

SurveySensum

AUGUST 21, 2023

However, the good news is that some have managed to double their revenue through effective customer retention strategies. In SaaS businesses, subscription deals are offered where customers pay either monthly or yearly to use their software. In such a scenario, retaining existing customers becomes even more challenging.

Customer Retention 52

Customer Retention B2B Close the Loop NPS 52

Retently

MARCH 16, 2022

So, let’s shed some light over the real difference between the Customer Success and Customer Support roles, and why these should be viewed as independent disciplines rather than interchangeable terms. What is the role of Customer Success? reduced customer churn. optimized customer touchpoints.

Net Promoter Score 157

Net Promoter Score Customer Retention Customer Relationship NPS 157

SurveySensum

FEBRUARY 13, 2025

NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others. It is the key predictor for gauging and improving customer retention and loyalty. Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams?

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52

SurveySensum

OCTOBER 17, 2024

This helps improve descriptions, pictures, product quality and customer experience as a whole. Boosts Customer Retention Satisfied customers are more likely to become loyal customers in the long run. report, increasing customer retention by 5% can result in an improvement of over 25% in profit.

Customer Feedback 52

Customer Feedback Text Analytics Social Media Artificial Intelligence 52

Intercom

AUGUST 23, 2022

Customer retention has never been more critical to business success than it is today. That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition.

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Hodusoft

JANUARY 30, 2025

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. Enhanced customer satisfaction, improved retention rates, and stronger brand loyalty that drives business growth.

Contact Center 52

Contact Center Omnichannel Social Media Retail 52

SurveySensum

MARCH 5, 2025

Detects Emerging Trends : Helps businesses identify patterns in customer behavior and preferences. Boosts Customer Retention : Identifies at-risk customers through sentiment analysis , allowing timely intervention. Lets now understand how contact center text analytics software works.

Text Analytics 52

Text Analytics AI Sentiment Analysis Contact Center 52

Zendesk

FEBRUARY 10, 2022

In the Zendesk Customer Experience Trends Report 2022 , over 90 percent of respondents said they’d spend more money with businesses that offer streamlined experiences. And customers who describe a company’s CX as “good” are 37 percent more likely to recommend it to others. What is customer experience optimization?

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

Taylor Reach Group

MARCH 10, 2020

This is a much better way to view customer complaints, right? Bain & Company found that there was no correlation between CSAT or NPS and customer retention. What role can the call center play in improving the customer experience? We also need to be reminded that high CSAT or NPS scores does not mean high loyalty.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

Gainsight

OCTOBER 12, 2023

Okta created a data-driven program to identify low-adopting customers and reach out to them via automated and human touchpoints to modify behavior. 22% of customers escalated to human specialists resolved their issues. Learn More Get to know how Gainsight customers achieve their goals and their journeys to get there.

Touchpoint 52

Touchpoint Innovation Customer Retention 52

Gainsight

OCTOBER 12, 2023

Okta created a data-driven program to identify low-adopting customers and reach out to them via automated and human touchpoints to modify behavior. 22% of customers escalated to human specialists resolved their issues. Okta’s Solution to Drive Adoption at Scale—Digitally Forgot your earbuds?

Touchpoint 52

Touchpoint B2B Innovation Customer Retention 52

Totango

JULY 8, 2022

If your CS platform requires heavy IT implementation, extensive training, or is difficult to iterate or improve upon, then your teams will be forced to be reactive, rather than proactive, creating significant gaps in your customer journeys. This leads to poor customer retention, slow growth, high churn rates and employee burnout.

CRM 109

CRM Customer Retention Start-ups Touchpoint 109

Experience Investigators

MARCH 7, 2023

First Call Resolution (FCR) – This measures the percentage of customer issues that are resolved on the first call. A high FCR indicates that customers are getting their issues resolved quickly and efficiently, which can improve customer satisfaction and reduce call volume.

Net Promoter Score 98

Net Promoter Score Touchpoint NPS Customer Satisfaction 98

Totango

JULY 31, 2020

Customer retention is critical to success in today’s customer-centric economy. Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. They are: Use Customer Goals and Objectives to Personalize Onboarding.

E-commerce 127

E-commerce Hospitality Hospitality Healthcare 127

Totango

FEBRUARY 23, 2022

Customer journey mapping benefits your company by empowering your team to take conscious control of managing your customer journey. By systematically mapping the steps in your engagement with your customers, you can identify what needs to happen at each stage to promote customer retention, expansion, and brand advocacy.

Customer Journey Map 117

Customer Journey Map Touchpoint Start-ups Social Media 117