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Documents can either be internally generated and completed by customers or employees, or they can be any kind of document with information on it, such as bank statements, pay stubs, invoices, tax forms, basically any kind of document or image sent in by a customer.
Because of the data-backed content, such campaigns will likely have higher conversion rates. When used on unstructureddata sets, such tools can assist data enrichment, giving your marketing and sales teams more insights into lead preferences and expectations enabling them to craft impactful messages and strategies.
So it was kind of like, yes, measurement of aspects of the customer experience. In this case, it was customer service. And of course, customer experience is a lot more than customer service. But customer experience is everything. It’s the invoicing. But this was specifically about customer service.
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