SurveySensum

APRIL 28, 2025

Heres the thing – 77% of customers have a more favourable view of brands that ask for and accept customer feedback. Thats where Voice of Customer (VoC) programs come in! But what is VOC, why is it crucial, and how can you leverage it to improve customer satisfaction and business growth? Lets dive in!

VOC 52

VOC Social Media Voice of the Customer Net Promoter Score 52

SurveySensum

SEPTEMBER 13, 2023

In the dynamic landscape of B2B manufacturing, where innovation is the lifeblood of progress, the power of customer feedback cannot be overstated. That’s the transformative potential of harnessing customer feedback, and in the year 2023, it’s not just an option – it’s an imperative. But is it worth it?

Manufacturing 52

Manufacturing B2B Compliance NPS 52

CX Journey

AUGUST 18, 2016

Identify and Understand Customers Identity-driven touchpoints are designed to understand who the prospect or customer is. Deliver Convenience Digitally Digitally-enabled customer touchpoints include mobile web, mobile apps, text messaging, live chat, online customer communities, live videoconferencing, and self-service portals.

Touchpoint 52

Touchpoint E-commerce Innovation Manufacturing 52

SurveySensum

FEBRUARY 24, 2023

In today’s competitive market, customer satisfaction is crucial for businesses to succeed. After all, the longer you keep your customers satisfied, the more likely they are to stay loyal to your brand and continue to invest in your products. Ready to take your customer satisfaction to the next level?

Customer Satisfaction 52

Customer Satisfaction Touchpoint Customer Feedback CRM 52

SurveySensum

JUNE 19, 2023

So, in this blog post, we’re going to dive into five tips that can really help you improve customer satisfaction for your business. So, how can you deliver great customer experiences if you don’t even know their needs and expectations? This boosts customer satisfaction and business growth.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score Social Media Sentiment Analysis 52

SurveySensum

AUGUST 2, 2023

Before moving ahead, let me tell you that this blog is going to cover 6 B2B industries: B2B SaaS B2B Manufacturing B2B Marketing & Advertising B2B Service B2B Fintech B2B Logistics Let’s talk about the first B2B industry. B2B SaaS Touchpoints When to Conduct the Survey? Which Survey to Launch? Why Launch Survey?

B2B 52

B2B Customer Experience Manufacturing Touchpoint 52

ECXO

APRIL 13, 2023

Business models and culture – business practices and approaches to customer experience can vary across countries. For example, some may prioritise customer satisfaction as a key business objective, while others may focus more on price or product. These include manufacturing and financial services.

Customer Experience 156

Customer Experience CX Hospitality Hospitality 156

SugarCRM

JUNE 2, 2022

One of the effects of the Covid-19 outbreak has been accelerating manufacturers’ digital transformation initiatives. The manufacturing industry has pivoted its businesses to ride out the challenging environment. Artificial Intelligence (AI) innovations have moved the dial on customer experience (CX) efforts.

Manufacturing 26

Manufacturing CX Artificial Intelligence CRM 26

Lumoa

OCTOBER 15, 2023

Not only does it elevate your response and accuracy rates (oh, and here are a few extra ideas to boost those response rates even more), but it also provides a clearer picture of what’s happening at various customer touchpoints and segments of the customer experience. Lengthy surveys? They won’t cut it here.

Customer Feedback 78

Customer Feedback Text Analytics Hospitality Hospitality 78

Aquire

NOVEMBER 1, 2021

Provide omnichannel customer service. A key part of keeping customers engaged is being available to them whenever and wherever they need you. But if you want to guarantee customer satisfaction , you’re going one step further and turn this into one consistent, holistic and continuous conversational experience.

Social Media 98

Social Media Omnichannel Touchpoint Start-ups 98

InteractionMetrics

NOVEMBER 20, 2023

The Net Promoter Score (NPS) is the most well-known customer satisfaction metric used by two-thirds of the Fortune 1000 companies. Customers answer on a 0-10 scale. The Net Promoter question does not work for all customer experience touchpoints, like website navigation or product packaging.

Net Promoter Score 52

Net Promoter Score NPS Touchpoint Manufacturing 52

InteractionMetrics

APRIL 17, 2025

Best For Enterprise teams (especially in finance or hospitality) that need visibility into the full customer journey and fast insights from multiple touchpoints. It offers custom question types, logic, and multilingual support, though its analytics are more basic compared to Qualtrics. vs. Qualtrics 8.7).

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

SurveySensum

JANUARY 8, 2024

SaaS SaaS Touchpoints When to Conduct the Survey? B2B SaaS B2B SaaS Touchpoints When to Conduct the Survey? Onboarding 2 weeks after sign-up Customer Support After resolving an issue New feature launch One Week after release Product Usage and Overall Relationship Quarterly or semesterly (every 6 months) 2.

Touchpoint 52

Touchpoint B2B NPS Manufacturing 52

SugarCRM

MARCH 28, 2024

For enterprises across manufacturing, where sales cycles are complex and customer journeys are long, it is especially critical to develop clear sales and customer engagement strategies to thrive and build long-term success. We’ll be sharing some insights below.

Manufacturing 26

Manufacturing CRM Sales Sentiment Analysis 26

Customer Bliss

APRIL 11, 2017

He’s currently the Senior CX Principal at Medallia, after being VP, Customer Experience and NPS at Sprint. The company decided to adopt Japanese manufacturing approaches, which often involve employees and customers getting more involved in the process. In those, customers give feedback, and Sprint responds to the feedback.

NPS 65

NPS Net Promoter Score Gaming Manufacturing 65

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Net Promoter Score 88

Net Promoter Score Customer Experience NPS Start-ups 88

Zendesk

MAY 3, 2021

Improving IT security, internal collaboration, offering customer service across multiple channels, and flexible technology are high priority touches for companies that have adapted to new workflows and processes. Manufacturing. How should manufacturers invest in CX? Check out our whitepaper on CX in manufacturing.

CX 52

CX Entertainment Manufacturing Healthcare 52

Lumoa

SEPTEMBER 10, 2018

Asking for customer feedback in the right time and via the right channel will not only boost your response and accuracy rates ( here’re few extra ideas of how you can improve the response rates ), but also will help you to understand what’s going on in the different customer touchpoints and in the different segments of the customer experience.

Customer Feedback 68

Customer Feedback Text Analytics Close the Loop Hospitality 68

InteractionMetrics

DECEMBER 1, 2023

Approach: Your company will think about the customer experience comprehensively. While the customer experience is often defined as the touchpoints between a customer and a company, that is only partially true. Specialty manufacturers or B2B companies might not fit the NPS question well.

Net Promoter Score 52

Net Promoter Score NPS Touchpoint Manufacturing 52

SurveySensum

SEPTEMBER 7, 2023

So what should have been the right question to ask at this touchpoint? And each of them has a different approach when it comes to understanding and measuring overall customer satisfaction and loyalty. Relationship NPS surveys are used to measure overall customer satisfaction and loyalty over a longer period.

NPS 52

NPS Net Promoter Score Close the Loop B2B 52

eglobalis

DECEMBER 17, 2024

AI tools like recommendation engines (used by Netflix and Amazon) demonstrate how anticipating preferences fosters deeper customer loyalty. Moreover, dynamic content personalization allows brands to customize marketing campaigns, emails, and product recommendations, ensuring that every touchpoint aligns with the individuals journey.

AI 372

AI CX Sentiment Analysis Net Promoter Score 372

SugarCRM

SEPTEMBER 10, 2024

For business continuity and customer service, a customer relationship management (CRM) system is essential. These systems help us to better understand our customers, managing key touchpoints and serving them better to drive business growth. This may include touchpoints or milestones in their journey, for instance.

CRM 49

CRM Invoicing Predictive Analytics Manufacturing 49

SurveySensum

SEPTEMBER 19, 2022

An efficient VOC program helps you identify customer problems and expectations so that you can work on them, improve customer satisfaction and enhance their experience with your brand. How does the voice of the customer help businesses? And they focus on providing better and better experiences to their customers.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52

InteractionMetrics

DECEMBER 8, 2020

How do we know that companies are off course when it comes to the customer experience? The average American Customer Satisfaction Index score is 75. These scores add up to one stark fact: most customers are having mediocre experiences. The average Net Promoter Score is 32.

Customer Experience 52

Customer Experience Net Promoter Score Engineering Manufacturing 52

SurveySensum

OCTOBER 4, 2023

An automotive customer feedback tool is software designed to collect, manage, and analyze customer feedback and opinions within the automotive industry. Ease of Use The tool should be user-friendliness for both customers and your team. Boost Customer Satisfaction with CSI or SSI Surveys-Sign Up for Free 2.

Customer Feedback 52

Customer Feedback Sentiment Analysis Text Analytics CRM 52

Kerry Bodine

NOVEMBER 15, 2017

You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. You can find more information about their research my blog post entitled Why You Need To Measure Journeys—Not Just Touchpoints. How was that calculated?

Customer Journey Map 48

Customer Journey Map Contact Center Touchpoint Start-ups 48

1 to 1

JULY 29, 2022

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Having the right information on hand also reduces wait times, costs to serve, and increases customer satisfaction.

Manufacturing 29

Manufacturing Artificial Intelligence Contact Center Retail 29

Intercom

AUGUST 2, 2023

Lynn is the Chief Customer Officer of CX consultancy ClearAction. She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California.

Innovation 52

Innovation CX Non-Profits AI 52

SurveySensum

MARCH 17, 2023

Additionally, 46% of customers said that they’d switch to a different OEM if it delivered better customer experiences. These statistics demonstrate the growing importance of providing a positive and personalized customer experience in the auto industry.

Customer Experience 52

Customer Experience Manufacturing Entertainment Touchpoint 52

InteractionMetrics

APRIL 16, 2024

They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. According to Forrester Research , in 2023, for the second year in a row, the quality of customer experience among U.S. Also, determine if this varies by customer type.

Customer Experience 52

Customer Experience Mystery Shopping Net Promoter Score AI 52

Qualtrics

APRIL 14, 2021

Business leaders began to visualize data from touchpoints across the customer journey for its largest customers. The resulting insights brought business departments on board as employees were able to see the company from the customer’s point of view, in ways that were easy to act on.

B2B 26

B2B Close the Loop CX B2C 26

Qualtrics

JULY 15, 2020

It isn’t just a manufacturer of premium endpoints – it’s the gateway to experiences that bring people entertainment, connection, and joy. In today’s world, there’s no shortage of data – from operational data like sales figures and turnover numbers to experience data like customer satisfaction and product reviews.

Manufacturing 26

Manufacturing Innovation Actionable Insights Entertainment 26

C3Centricity

APRIL 19, 2025

Identify friction points and emotional opportunities at each touchpoint, then redesign these moments to create memorable, shareable experiences that transcend the product itself.

Manufacturing 62

Manufacturing Touchpoint Retail Technology 62