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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? Think of the star rating prompt right after an Uber ride, or the thumbs-up/down after a Netflix episode.

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Everything You Need to Know about Text Analytics

Lumoa

If you work in a big company with large number of customers (or users), you most probably receive a lot of feedback: people write about their experiences, complain about the things that do not work and tell about the things they love. Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction.

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Text Analytics as Future of Customer Experience? We Asked Jim Tincher.

Lumoa

We had a talk with Jim on the future of customer experience and current trends in the field and wanted to share our findings with you. Since I started, customer experience and, specifically, customer journey mapping have become much more popular than before. How can we drive business value through customer experience?

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. If you want to satisfy—or dare I say, delight—your customers, you need to understand their wants and needs. Customer satisfaction drives key metrics like your Net Promoter Score (NPS).

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What is Customer Feedback Analytics and Why Your Business Needs It

SurveySensum

This is where customer feedback analytics solutions come in. It helps you decode the true potential of customer data and open up new growth avenues. By leveraging customer feedback analytics solutions, businesses can gain insights to drive customer satisfaction and loyalty to identify areas where the team falls short.

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Focus on What Matters Most with Key Driver Analysis

SurveySensum

Key Driver Analysis (KDA) is a technique that helps you identify and evaluate all the factors that have the biggest impact (can be positive or negative) on your outcome variable like customer satisfaction , loyalty, or brand perception. Thus, youll know if your customers love your product but find delayed customer support frustrating.

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Text Mining Explained: How To Do It Right & Act on Feedback

SurveySensum

From spotting customer sentiment in reviews to detecting fraud in financial reports, text mining helps businesses turn unstructured text into actionable insights. It is referred to as the “data preparation” stage of text analysis. But doesnt it sound similar to text analysis? How Does Text Mining Work?