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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. Leadership must establish a clear vision for what great customer experience looks like for the organization and articulate why it matters for the companys future. Strong executive commitment is the foundation for success.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 259
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Customer Service + AI = Customer Success 3.0

ECXO

This level of proactive engagement not only improves the customer experience but also increases the likelihood of repeat purchases and customer loyalty. AI also plays a vital role in improving the efficiency and effectiveness of customer service operations.

AI 207
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

If you need to rethink your CX offer, or haven’t got started, time is not on your side. The pandemic has only speeded up these changes. Let’s get started. Start with with your customers Conduct thorough research – revisit your customer data to understand your target audience, their needs, and preferences.

B2B 390
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

CX 472
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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.