ECXO

OCTOBER 23, 2024

By acting upon this valuable feedback, organizations can continuously refine their customer interactions and offerings, enhancing customer satisfaction and driving business growth. For instance, AI can detect patterns in customer complaints and alert support teams to take preventive actions.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

ECXO

AUGUST 12, 2024

MarTech’s Impact on Global CX Strategies The Asia-Pacific (APAC) region, with its rapid technological adoption and diverse markets, presents both opportunities and challenges for enhancing customer experience. By strategically deploying MarTech, businesses in APAC are achieving exceptional customer satisfaction, growth, and loyalty.

Customer Experience 366

Customer Experience Social Media Predictive Analytics Machine Learning 366

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 382

B2B Customer Experience Touchpoint B2C 382

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

B2B 390

B2B B2C Touchpoint Customer Satisfaction 390

ECXO

AUGUST 19, 2024

Research shows that companies leveraging advanced experimentation techniques see significant enhancements in performance metrics, such as a 20% increase in customer satisfaction and higher sales conversion rates. Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

eglobalis

SEPTEMBER 5, 2024

Customer Experience (CX) focuses on the overall perception customers have after interacting with your brand. CX includes the emotional and psychological responses customers have across various touchpoints, such as ease of use, support quality, and overall satisfaction.

Net Promoter Score 429

Net Promoter Score CX NPS VOC 429

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The first question you should be answering is: “who will be reading it?”.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

eglobalis

JULY 2, 2024

By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction. ”—offers a narrow and momentary transactional perspective on customer sentiment.

NPS 461

NPS Customer Feedback Net Promoter Score B2C 461

eglobalis

OCTOBER 1, 2024

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

CX 450

CX Finance Customer Journey Map Innovation 450

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 122

Touchpoint B2B Customer Journey Map Social Media 122

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. I usually call them MoTs (Moments of Truth).

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

eglobalis

JULY 25, 2024

Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction. American businesses prioritize customer-centric strategies, often integrating them into their core values and operational models.

Customer Experience 494

Customer Experience Innovation CX Omnichannel 494

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 266

Sales Customer Experience E-commerce Start-ups 266

ECXO

JULY 10, 2024

This article examines the critiques of NPS, its performance in different business contexts, and emerging global trends in customer feedback strategies. By adopting a multifaceted approach, organizations can gain a thorough understanding of customer sentiment, leading to better decision-making and enhanced customer satisfaction.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Implement key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and retention rates as part of leadership evaluations and compensation structures.

CX 238

CX CX Transformation B2B B2C 238

InteractionMetrics

JANUARY 31, 2025

Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable insights. The best firms do more than simply collect customer feedbackthey help you interpret data, identify pain points, and enhance customer satisfaction.

Customer Satisfaction 52

Customer Satisfaction Social Media Mystery Shopping Net Promoter Score 52

Callminer

MAY 26, 2020

First Response Time (FRT) makes this critical caller waiting period clear enough to act on, ensuring you can positively impact the customer journey and experience at the very first touchpoint. For more information on the customer experience, download our white paper, The CX Pro’s Guide to Speech Analytics.

Customer Satisfaction 340

Customer Satisfaction Touchpoint Start-ups CX 340

ECXO

JUNE 15, 2021

It’s not a project that you start and finish nor just about offering great customer service. Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process.

Customer Satisfaction 358

Customer Satisfaction B2C Omnichannel CX 358

ECXO

JUNE 23, 2024

Firstly, it’s crucial to assess your current customer service processes and identify areas that can be improved to align with the customer success approach. This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement.

CX 358

CX Customer Satisfaction Innovation Education 358

ECXO

OCTOBER 7, 2024

This involves aligning the company’s vision, values, and operations with the goal of delivering exceptional customer experiences. I frequently encourage every member of the company to think from the customer’s perspective ensuring that customer satisfaction is embedded into the very fabric of the organization.

Customer Experience 373

Customer Experience CX Innovation Artificial Intelligence 373

Zendesk

MAY 17, 2022

While this means more work for your support agents, it also means there are more opportunities for you to expand and retain your customer base. Regardless of industry, customer satisfaction score (CSAT) is one of the most popular metrics for gauging how consumers feel about the customer experience (CX). Here’s why.

Customer Satisfaction 98

Customer Satisfaction NPS Net Promoter Score Retail 98

ECXO

AUGUST 12, 2024

This article explores the intricate connection between digital product design, adoption rates, and customer satisfaction, offering essential insights and strategies for tech companies aiming to strengthen their market presence and boost user engagement. Simplicity often translates to higher engagement and satisfaction.

CX 395

CX E-commerce Legal B2C 395

Win the Customer

NOVEMBER 29, 2024

Customer Journey Mapping is a visual representation of the steps a customer takes to achieve a goal, from initial awareness to post-purchase satisfaction. It involves mapping out every touchpoint a customer encounters, both online and offline. Usage: How do customers use your product or service?

Customer Journey Map 59

Customer Journey Map Social Media Touchpoint Customer Satisfaction 59

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. This level of personalisation increases customer satisfaction, loyalty and advocacy = sustained growth. That’s a lot to think about for now.

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Retently

JULY 8, 2024

We recommend sending NPS surveys as often as you think customer satisfaction can change. Benefits Let’s dive into the specifics and look into the main benefits of this approach: Continuous Feedback Loop By gathering feedback in real time, you get up-to-date insights into how your customers are feeling.

Touchpoint 78

Touchpoint NPS Net Promoter Score Actionable Insights 78

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

Experience Investigators

AUGUST 20, 2024

Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences. Don’t miss these valuable tips that can help you enhance customer satisfaction and foster lasting loyalty.

Touchpoint 72

Touchpoint Invoicing Customer Loyalty Customer Satisfaction 72

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The first question you should be answering is: “ who will be reading it? ”.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The first question you should be answering is: “ who will be reading it? ”.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Lumoa

FEBRUARY 9, 2023

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less in customer service agents, how much will it decrease my customer satisfaction?

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Win the Customer

DECEMBER 23, 2023

In an era where technology is deeply integrated into customer touchpoints, the responsible use of AI holds immense potential to revolutionize customer experiences. The ethical deployment of AI not only improves customer satisfaction but also fosters trust and transparency.

Touchpoint 69

Touchpoint AI Customer Experience Education 69

Intercom, Inc.

OCTOBER 22, 2020

This involves collecting, analyzing, and combining all the ways in which a customer shares their feedback with you: from the age-old NPS survey to review sites, tweets, Facebook messages, qualitative customer satisfaction surveys, and more. As Nate puts it: The customer voice gets louder. Experience engineering.

CX 218

CX Voice of the Customer Close the Loop Sentiment Analysis 218

Callminer

DECEMBER 5, 2019

Resulting data can be applied to inform contact centre agents of previous customer journey touchpoints to optimise customer experiences with an informed “outside-in” perspective. It also increases the potential for converting more sales, retaining more customers and ensuring better customer satisfaction.

Predictive Analytics 207

Predictive Analytics Unstructured Data Omnichannel Touchpoint 207

ECXO

APRIL 7, 2024

It is a symphony of interactions that a customer has with a business, a vivid tapestry woven from the threads of every touchpoint, every communication, and every solution used. It is the narrative of a customer’s journey from the moment they hear about your brand until they become advocates for your solutions.

AI 334

AI CX Artificial Intelligence Predictive Analytics 334

SurveySensum

APRIL 11, 2025

Key Driver Analysis (KDA) is a technique that helps you identify and evaluate all the factors that have the biggest impact (can be positive or negative) on your outcome variable like customer satisfaction , loyalty, or brand perception. Thus, youll know if your customers love your product but find delayed customer support frustrating.

Key Driver Analysis 52

Key Driver Analysis Text Analytics Sentiment Analysis NPS 52

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

ECXO

AUGUST 21, 2024

Creating Value and Building Relationships Just as gold is valuable and sought after, a successful customer experience organization creates value in every interaction. They build strong, trust-based relationships with their customers, ensuring that each touchpoint is meaningful and contributes to customer loyalty and satisfaction.

CX 156

CX Social Media Touchpoint Predictive Analytics 156