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These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX. NEC Corporation (Japan, APAC) NEC employs advanced AI and analytics tools to enhance customer support and service delivery.
This means that agents may need to have a deeper understanding of each customer’s needs, preferences, and history with the company. Finally, Phygital Customer Experience can also impact the metrics and KPIs that agents are measured against. This includes tools such as Digital Engagement.
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