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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.
Alternatively, a customer may receive personalised recommendations via email or social media, which they can then purchase in-store. The goal of a Phygital Customer Experience is to create a seamless and integrated customer journey that delivers value to the customer at every touchpoint.
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