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Jack is also Founder & CEO of FM Outsource, an award-winning digital customerservice outsourcing solution. Jack is a regular public speaker on customerservice/experience, AI, and automation. which gives smaller companies access to executive level Contact Center & CustomerService Experts by the hour.
Your customers don’t know your values or what you are trying to achieve , so they can’t easily give feedback on these areas. For this second side of the customer experience, deep observations via usability testing, employee studies, mysteryshops, and performance evaluations are best.
Whatever you promote about your company sets up what customers expect. For instance, if your website bellows that customer care is one of your core priorities, then naturally, customers will expect above-average customerservice. Also, determine if this varies by customer type. But it’s how we grow.
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