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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”. Matching is strictly deterministic, although links based on different matches can be chained together to unify identities across channels.

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6 New Year’s Resolutions to Improve CX in 2022

Aquire

Since we specialize in customer experience, we made a list (and checked it twice) of New Year’s resolutions to consider to improve your customer service in the new year. Finances : Save costs with self-service. And in business, finding cost-effective ways to deliver better services is a year-round pursuit.

CX 98
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Customer Perception: The Complete Guide

Fonolo

This is the best way to prevent damage and creates a very personal, attentive service. The best way to approach customer service is to be proactive: solve a problem before a customer notices and their respect and appreciation of your brand will get a massive boost. Customers don’t want to call you in the first place.

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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

The truth is that you can’t successfully apply a blanket social media training approach to everyone who will be participating in your social media strategy – the ideal team is going to have participants from many departments involved, fulfilling different functions. Training should also cover social media best and worst practices.