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Plus, Amy shares what The Eddy Effect is and what it means to customer experience. Quotes: “Customer-centricorganizations believe that listening to and understanding what their customers want is vital to their ability to thrive as a business.” Why is voice of customer so important?
It’s a continuous conversation where companies, like maestros, listen to the orchestra of customervoices and orchestrate a symphony of action, communication, and, ultimately, satisfaction. Their customersurveys consistently praised the coffee quality but mentioned a lack of exciting new flavors.
In order to improve the customer experience, companies must first deeply understand their customer base. A substantial 65% of businesses prioritize investing in solutions that measure customer satisfaction and loyalty as part of achieving the number three contact center priority: increasing voice of the customer strategy.
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