eglobalis

OCTOBER 9, 2024

Limited Market Potential If a feature request only benefits a small niche of customers, it may not generate enough value to justify the development time and cost. Serving one segment at the expense of the broader customer base can be risky.

Customer Feedback 486

Customer Feedback Compliance Innovation B2B 486

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. It’s tempting to start with VoC.

VOC 54

VOC B2B Customer Experience Close the Loop 54

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 71

VOC CXM Customer Experience Maturity Model Start-ups 71

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 54

VOC CXM Customer Experience Maturity Model Start-ups 54

ClearAction

AUGUST 21, 2016

What was so different, compared to nearly everyone managing customer experience today, was this: in our customer experience measurement program, VoC took a front seat to informing us about customers’ realities, but VoC took a backseat to monitoring our progress, in favor of tracking what we were doing about it!

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

Lumoa

FEBRUARY 9, 2023

By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth. Additionally, customer-generated content can be used to build customer loyalty by highlighting customer stories and recognizing customer achievements.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Lumoa

MARCH 20, 2018

More on customer experience if you're curious: how to define customer experience at your company, complete guide: how to improve customer experience , 19 definitions of CX by CX thought leaders and experts, " The Value of Customer Experience, Quantified " by Peter Kriss for HBR.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107