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Because Intercom is a single connected platform, the responses to survey questions are added to the customer profile, which can automatically trigger workflows elsewhere – now, sales, marketing, and support teams will have far more context and information available when they interact with customers.
“Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. Gather quantitative and qualitative data to have a more complete understanding of your customer base.
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