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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. So, let’s get started.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

While there’s always room for carefully executed customer surveys, companies need to think about creative ways to harvest customer feedback from all types of customer interactions. Just be cognizant of not asking too much of your customer. Think holistically about all of your customer data sources.

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17 Alternatives To Qualtrics: Key Features & Use Cases Compared

InteractionMetrics

Compared to Qualtrics Where It Wins: Stronger real-time feedback loops More robust out-of-the-box integrations AI-powered text and sentiment analysis via Ask Athena Where It Falls Short: Fewer pre-built survey templates Less flexible for custom survey design High pricing and complexity make it a poor fit for smaller organizations 2.

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Qualtrics vs SurveyMonkey: A Detailed Comparison for 2025

SurveySensum

While Qualtrics is noted for its predictive analytics and advanced surveys, SurveyMonkey is known for its user-friendly drag-and-drop user interface and automated NPS calculation. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. without hassles.

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15 Best SurveyMonkey Alternatives & Competitors [2025]

SurveySensum

Whatsapp Surveys Starts at $99/month 4.7 GetFeedback All-in-one customer feedback tool Easy integration with APIs and third-party tools Real-time feedback management Contact to know the pricing details 4.5 Formstack Conditional logic Auto-calculation of multiple cost fields into a summary Pre-built survey templates $50 per month 4.4/5

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Top GDPR Compliant Survey Platforms for 2025

SurveySensum

It helps you gather and analyze customer feedback and take feedback-driven actions that drive real ROI. The tool is AI-powered and especially suitable for B2B, automotive , SaaS , Telecom, Retail, Insurance, Healthcare, and NBFC industries. The platform offers expert recommendations and spots potential errors in your surveys or forms.

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How to Design and Implement Email Surveys To Boost Response Rate

SurveySensum

Now, when it comes to gauging customer satisfaction levels, there are a few metrics to track including, NPS : This helps you gain insight into customer loyalty and the likelihood of word-of-mouth promotion. You can launch this survey after the customer has had time to get acquainted with your product or service.