Why Voice of Customer Matters (& How To Do It Right)
SurveySensum
APRIL 28, 2025
Why Does Listening to the Voice of the Customer Matter? What do your customers really think about your brand? Heres the thing – 77% of customers have a more favourable view of brands that ask for and accept customer feedback. Thats where Voice of Customer (VoC) programs come in! Frustrated?
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