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Should Customer Surveys be Anonymous?

InteractionMetrics

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. For example, you might send out an NPS® survey to your customers.

B2B 78
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Guest Post: Why Should Your Customer Service Team Care About NPS?

Shep Hyken

One of the best practices of how you can keep an eye on it is implementing the Net Promoter Score metric into your customer surveys. In this article, you’ll find all the important information related to customer loyalty and why your service team should care about NPS. What is customer loyalty?

NPS 69
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Basics of NPS & It’s Impacts on Baseline Performance?

SurveySensum

What is the Net Promoter Score (NPS)? In 2003, a loyalty consultant Fred Reichheld proposed a simple method to measure customer loyalty, called the Net Promoter Score® (NPS®) system. Net Promoter Score (NPS) Calculation. The NPS score is calculated by subtracting the percentage of Detractors from Promoters.

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Top 15 Qualtrics Competitors & Alternatives of 2025

SurveySensum

Customizable survey editor with DIY capabilities Survey sharing and gathering via multiple channels Advanced and AI-enabled text and sentiment analytics Advanced and analytical reporting capabilities Role-based analytical survey dashboards Real-time ticketing management $99 per month 4.6 (5) 5) Promoter.io 5) Promoter.io

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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

A customer mentions during a service call that they’ve had trouble finding the new permissions settings in their account dashboard. While canceling their account, a customer indicates that “customer service” was the main reason they are leaving.

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Average Survey Response Rate You Should Aim For

Lumoa

External Benchmarks The main challenge with external benchmarks is that you need to collect data from the main competitors in your industry. However, customer experience surveys have evolved a lot since their verbal and print forms, which means that companies can now leverage a wide range of techniques to collect data.

CEM 78