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Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. Aim to be anticipatory.
So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
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