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Customer analytics 101: How to make the most of your data

Zendesk

You can gather this information by using an open-ended survey question or by reading reviews and social media comments. Predictive analytics. Predictive analytics forecasts what your customers are likely to do based on historical data. This can result in higher customer satisfaction, retention, and revenue.

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Qualtrics vs SurveyMonkey: A Detailed Comparison for 2025

SurveySensum

While Qualtrics is noted for its predictive analytics and advanced surveys, SurveyMonkey is known for its user-friendly drag-and-drop user interface and automated NPS calculation. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr.

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Top GDPR Compliant Survey Platforms for 2025

SurveySensum

month Have broad use case, from small to large business Top GDPR-Compliant Survey Platforms in 2025 Finding the right survey platform that balances solid features with GDPR compliance is a tall order. It helps you gather and analyze customer feedback and take feedback-driven actions that drive real ROI.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why are your customers turning away from you? Why is the retention of your customers so high/low? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Why are your customers turning away from you? Why is the retention of your customers so high/low? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.