SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Touchpoint 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Touchpoint 52

Zendesk

AUGUST 22, 2023

Evaluate your buyer persona Buyer personas help companies understand and connect with their target audience by identifying key information, which can be achieved through market research like customer surveys, researching market trends, analyzing website traffic or social media engagement, and talking to your actual customers.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Lumoa

OCTOBER 31, 2018

Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer. Customer surveys, deep dives into customer service contacts, and conversations with key customers are great ways to fuel continuous improvement.

CX 60

CX Customer Experience Machine Learning Artificial Intelligence 60

Qualtrics

JANUARY 18, 2016

ModCloth does an exceptional job of including its customers. First, features its customers as clothing models by soliciting and then publishing those customers sporting the clothing they have purchased from the company. ModCloth also lets its customers vote on whether it should carry a new item.

Entertainment 35

Entertainment Social Media Sports Sales 35

Customers That Stick

OCTOBER 16, 2014

Tell us how one outside influence impacted your customer service or customer experience thinking. book, movie, sporting event, relationship, travel). Unfortunately, some companies focus too much on their internal processes, automation and the newest technologies, and ignore the agent direct engagement with customers.

Customer Experience 124

Customer Experience Social Media Contact Center Sports 124

CX Journey

DECEMBER 11, 2014

For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction. 1) Survey “Representativeness:” Who are we talking to?

B2B 68

B2B VOC Sports Start-ups 68

Fonolo

MARCH 17, 2020

Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks to a memorable, highly-lauded SuperBowl Hyundai Sonata 2020 commercial featuring John Krasinski, Rachel Dratch, and Chris Evans sporting some iconic Boston accents — “Smaht Pahk” — an ad which has so far attracted around 55.2 million views on YouTube.

Sports 67

Sports Customer Service Voice of the Customer Technology 67

Qualtrics

APRIL 14, 2021

The company’s 100 brands support structures ranging from schools to sports arenas. The business decided to innovate and be creative about how it managed the views of its customers and company performance. The surveys were also easier to complete - research became 300% faster with customer surveys now taking just 2 minutes to complete.

B2B 26

B2B Close the Loop CX B2C 26