PeopleMetrics

APRIL 15, 2021

Voice of Customer (VoC) programs use two types of surveys to gather customer feedback: relationship surveys and transactional surveys. The best VoC programs use both.

Net Promoter Score 118

Net Promoter Score Customer Survey VOC Customer Feedback 118

Callminer

FEBRUARY 27, 2019

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. SaleMove; Twitter: @salemove.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

SurveySensum

OCTOBER 14, 2024

The good thing is that you can get answers to all these questions by crafting effective Voice of the Customer questions. Feedback from VoC questions helps businesses to get an insight into what exactly customers want and expect. Let’s now understand why it is important to launch voice of customer surveys.

VOC 52

VOC Customer Survey Voice of the Customer Customer Retention 52

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. It’s tempting to start with VoC.

VOC 54

VOC B2B Customer Experience Close the Loop 54

Zonka Feedback

AUGUST 26, 2021

And the bridge between customers’ expectations and excellent customer experiences is an intelligent VoC program! A VoC program leverages different channels to listen to what customers across the market prefer and expect.

Customer Survey 52

Customer Survey VOC Customer Expectations Customer Experience 52

CX Journey

MAY 17, 2017

Last month, I wrote about 20 tips to design better customer surveys. That post ought to be helpful whether you're designing a new survey or redesigning existing surveys. But what if you've been listening to customers for years? How do you know when it's time for a refresh or a complete VoC program redesign?

VOC 63

VOC Social Media Actionable Insights Customer Survey 63

SurveySensum

JANUARY 5, 2024

These VoC insights are a powerful tool that unlocks what they love, want, and truly feel about products or services. But the challenge is – How do we gather these VoC insights from the knowledge base? It involves analyzing the language customers use to ensure that the content in the knowledge base resonates with them.

VOC 52

VOC E-commerce Text Analytics Customer Satisfaction 52

eglobalis

OCTOBER 9, 2024

Limited Market Potential If a feature request only benefits a small niche of customers, it may not generate enough value to justify the development time and cost. Serving one segment at the expense of the broader customer base can be risky.

Customer Feedback 486

Customer Feedback Compliance Innovation B2B 486

Doing CX Right

SEPTEMBER 5, 2020

Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.

VOC 52

VOC VOE Voice of the Customer Close the Loop 52

Zendesk

MARCH 31, 2021

The results impact an agent’s customer satisfaction score, a numerical value also known as CSAT. Watch this video about using simple CSAT surveys to get customer feedback: Customer surveys are used for many different reasons, including measuring customer satisfaction, market research, or gauging expectations.

Customer Feedback 95

Customer Feedback VOC Social Media Net Promoter Score 95

Lumoa

FEBRUARY 16, 2023

One of the best analysis techniques available is the voice of customer (VoC) template. It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business.

VOC 88

VOC Unstructured Data Customer Feedback Voice of the Customer 88

Lumoa

DECEMBER 15, 2022

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. However, how VoC data is collected, analyzed, and acted upon has changed. Plus, look at how to create a VoC strategy from scratch in five simple steps.

VOC 88

VOC Social Media Close the Loop Customer Feedback 88

Shep Hyken

DECEMBER 27, 2022

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: What is meant by customer centricity? Why is voice of customer so important? Are customer surveys worth it? What does the voice of the customer mean in business? What is the difference between VoC and CX?

Healthcare 111

Healthcare VOC Customer-Centric Organization Voice of the Customer 111

Zonka Feedback

JUNE 22, 2023

Unlocking the secret to exceptional Customer Experiences lies in listening to the voice of your customers. Let's learn VoC Survey Questions to gain customer insights and elevate customer experience.

Customer Survey 52

Customer Survey VOC Customer Experience 52

Confirmit

JULY 26, 2018

Senior-level Support is Vital to the Success of a VoC Program. You will know who the movers and shakers are, and to engage these individuals it is critical to understand the key business issues they need to address and then demonstrate the role your VoC program can have in helping them to do so. Improve cross-sell and up-sell.

Voice of the Customer 70

Voice of the Customer VOC CEM B2C 70

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 71

VOC CXM Customer Experience Maturity Model Start-ups 71

SurveySensum

DECEMBER 30, 2024

Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. It helps businesses manage multi-contact, hierarchical customer structures. Why Look for CustomerGauge Alternatives?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Retently

AUGUST 9, 2018

If that’s making you feel concerned about your own retention levels, you should start collecting, analyzing, and acting on Voice of the Customer (VoC) data. Because it’s one of the best ways to increase customer satisfaction and trust in your brand. How Do You Define Voice of the Customer? Looking to run a VoC Research?

Voice of the Customer 87

Voice of the Customer Customer Feedback CEM Net Promoter Score 87

Intercom, Inc.

MAY 22, 2019

While there’s always room for carefully executed customer surveys, companies need to think about creative ways to harvest customer feedback from all types of customer interactions. We’re not going to make you think up an entire “Voice of the Customer” (VoC) program.

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

PeopleMetrics

MARCH 18, 2021

Survey participation is a key part of an effective Voice of Customer (VoC) program. There are various best practices for getting customers to take surveys, from incentive programs to strategically designed survey reminder emails. How do you ensure a high response rate?

CX 62

CX Customer Experience VOC Customer Survey 62

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 54

VOC CXM Customer Experience Maturity Model Start-ups 54

Customer Service Life

AUGUST 22, 2019

Have we lost sight of something when it comes to asking our customers for feedback and gauging what’s truly important in the customer experience? Let’s first look at the three most popular customer survey metrics and how they’re measured and then I’ll share a way to approach the results more holistically.

NPS 107

NPS Contact Center Close the Loop Net Promoter Score 107

CSAT.AI

APRIL 5, 2023

User Experience (UX): A customer’s overall experience with a business that involves every aspect of interaction with a product or service offering. Voice of Customer (VoC): VoC represents the voice of the customer collected through customer surveys, feedback and other methods.

Contact Center 97

Contact Center Customer Service Net Promoter Score Artificial Intelligence 97

Lumoa

AUGUST 8, 2023

By understanding the key insights hidden within your survey data, you can address specific customer concerns, tailor your products and services to meet their needs and stay ahead of the competition. Unlocking the power of VoC feedback is vital to the success of any business.

Customer Feedback 78

Customer Feedback VOC Net Promoter Score NPS 78

SurveySensum

MARCH 3, 2022

– With Voice of the Customer tools. . VOC tools help you listen and comprehend the customer expectations, opinions, and feedback. And not just that, you can analyze the data and extract actionable insights to improve customer experience. . What are VoC tools? Top 11 voice of the customer tools in 2022.

Voice of the Customer 52

Voice of the Customer VOC Sentiment Analysis Close the Loop 52

ClearAction

AUGUST 21, 2016

What was so different, compared to nearly everyone managing customer experience today, was this: in our customer experience measurement program, VoC took a front seat to informing us about customers’ realities, but VoC took a backseat to monitoring our progress, in favor of tracking what we were doing about it!

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

CX Journey

MAY 23, 2018

Why don't companies act on the feedback or close the loop with customers? I've got a few thoughts on that: At Some Point, You Have to Stop Listening Two Major Flaws of Your Customer Listening Efforts Today's VoC Program Challenges A closed-loop feedback process begins with feedback. Thank customers for their feedback.

Close the Loop 50

Close the Loop VOC CEM Start-ups 50

ClearAction

JANUARY 16, 2016

Listening Overload: Over time, voice-of-the-customer (VoC) managers find themselves measuring more listening posts (surveys for various types of interactions the customer has with the company) and wondering how to get more people in the company engaged in caring about and acting on the customer feedback insights.

Voice of the Customer 54

Voice of the Customer VOC Customer Experience Management Customer Feedback 54

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Hence, a VoC portfolio is needed. B2B Customer Experience Management: Do This, Not That.

Customer Experience Management 54

Customer Experience Management VOC Customer Experience B2B 54

Execs In The Know

FEBRUARY 21, 2025

Mystery Shopping, on the other hand, offers an objective perspective, revealing potential issues that customers might not explicitly report. Additionally, Mystery Shopping delves deeper into the “why” behind customer perceptions.

Mystery Shopping 52

Mystery Shopping Mystery Shopper VOC CX 52

Execs In The Know

FEBRUARY 21, 2025

Mystery Shopping, on the other hand, offers an objective perspective, revealing potential issues that customers might not explicitly report. Additionally, Mystery Shopping delves deeper into the “why” behind customer perceptions.

Mystery Shopping 52

Mystery Shopping Mystery Shopper VOC CX 52

Waypoint Group

JANUARY 2, 2018

I am often asked, “What’s a good response rate for my B2B NPS/Customer survey?” The post Great way to increase your B2B NPS/Customer Survey Response Rates appeared first on Waypoint Group. A well-oiled program will see participation (i.e. response) upwards of 80%+ at the contact-level, and […].

NPS 40

NPS B2B Customer Survey VOC 40

SurveySensum

DECEMBER 24, 2024

Whatsapp Surveys Starts at $99/month 4.7 GetFeedback All-in-one customer feedback tool Easy integration with APIs and third-party tools Real-time feedback management Contact to know the pricing details 4.5 Formstack Conditional logic Auto-calculation of multiple cost fields into a summary Pre-built survey templates $50 per month 4.4/5

Sentiment Analysis 52

Sentiment Analysis NPS AI Start-ups 52

Totango

OCTOBER 23, 2020

All logged interactions a customer has had with your entire organization. Customer feedback such as customer survey responses and satisfaction scores from various survey tools. . KPIs help gauge how effective your onboarding process is at producing customer satisfaction. Support tickets and status updates.

VOC 72

VOC Net Promoter Score Start-ups NPS 72

CX Journey

DECEMBER 11, 2014

For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction. 1) Survey “Representativeness:” Who are we talking to?

B2B 62

B2B VOC Sports Start-ups 62

PeopleMetrics

FEBRUARY 25, 2022

Define the specific experiences, touchpoints, or "moments of truth" in your customer journey that you want to learn more about and improve. Measure your performance using customer surveys. What do customers think about the current state of the experience or touchpoint? Voice of Customer (VoC) or customer listening.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Lumoa

FEBRUARY 9, 2023

Additionally, customer-generated content can be used to build customer loyalty by highlighting customer stories and recognizing customer achievements. Customer Satisfaction Customer Satisfaction , or CSAT, is a broad term that describes many different types of customer surveys.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167