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How a CCO Thrives During CX Transformation

Customer Bliss

Knowing the corporate sandbox you’re involved in transforming. Attitude Shift Required for CX Transformation. The shifts in your leadership’s thinking and behavior will determine how well the five competencies can be embedded to transform your business. Agree and gain alignment on the customer journey.

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CX Transformation: Technology is the Answer (Sometimes)

Confirmit

A couple of weeks back, we headed to sunny Stockholm to chat all things Customer Experience alongside other CX aficionados at the CX Transformation: Nordics event. The event brought together speakers from the likes of Sky, Uber and of course Confirmit, to discuss the transforming CX horizon. Come and say hi!

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Why #CX Transformations Fail

CX Journey

When I continue to hear people ask questions like , "Doesn't more customer focus means less focus on products, etc.?" Customers and the voice of the customer need to be woven into all you do. Isn’t it all about the customer experience? Isn’t all you do in business for the customer? Big trouble.

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Customer Response Summit (CRS) Austin Recap and Event Highlights

Execs In The Know

We’re back from an exciting, action-packed three days at Customer Response Summit (CRS) in Austin, TX, where we were Creating Moments That Matter with the Execs In The Know community. This powerhouse panel dug its heels into that question — among many others.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. Executives want to see a clear link between CX initiatives and financial goals. They need to hear about progress.

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The Most Important Rule of Journey Mapping

CX Journey

We also need to make sure we capture what the customer is thinking and feeling, and he is the only one that can tell us that. The map is a catalyst for your CX transformation – and identifying those points is critical to doing that. Through validation, we confirm that these are the customers’ steps. Stay tuned for that.)

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It’s A Wrap: Insights from Four CRS Clearwater Keynote Presentations

Execs In The Know

Invest in areas that allow you to leverage your program data (including Voice of the Customer) to create more efficient experiences for customers. Implement and experiment with tools and solutions that can simultaneously automate and improve the customer experience.