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CX Growth in Strategic Plans Lynn Hunsaker Is CX growth in your strategic plans? After all, the programs and departments associated with CX are making up for what wasn’t delivered , but was expected. That’s determined by cutting the data from your relationship survey (or via datamining from Support comments, etc.)
Artificial Intelligence in CX Learning Lynn Hunsaker Beware of artificial intelligence in CX learning! Since AI is based on what’s already out there, by definition, AI CX learning is going to be misleading. Very little has adapted in CX practices to urgent needs of the 2020s.
CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.
4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Let’s explore the 4 gold metrics that drive every CX metric.
In my 5-year study of B2B CX practices , we asked: “Is customer experience (1) a determinant or (2) a subset of corporate strategy, or (3) is it unrelated?” Re-think “ customer experience ” (CX) as brand integrity : delivering what you promised. Intentional CX is the proper basis for your North Star.
Analysing and comparing your experience data through different lenses e.g. time periods, departments, branches, touchpoints, etc. gives better context to the data and insights and helps focus on organizational improvements. I have had the opportunity to interact with a tool that met almost all my requirements.
In this Part 2 of 3 article series, we’re building on the 8 points explained in Better Measurement : 8 Voice of Customer Keys to CX ROI. Use real-time data-mining for staff coaching and aggregate data-mining for finding patterns for root cause analysis and permanent resolution. Common sense? Technology?
How pervasive is the impending impact of artificial intelligence (AI) on the customer experience (CX)? In an early attempt to provide more targeted and personalized experiences for consumers, companies would invest in datamining programs that promised a competitive advantage. By: JD Fairweather. Discrimination.
A customer’s experience includes a lot that is beyond touchpoints. Championing brand integrity is the top purpose of your CX team. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and datamining to track defection turnaround.
Analysis takes many forms because there will be many different types of data to make sense of. You''ll need a way to crosstab, predict, identify key drivers, and prioritize improvements with survey data; mine and analyze your unstructured data; and track, review, and prioritize social media inputs and influencers.
IoT and CRM: Better Together IoT is the connection of devices via the internet, while CRM is the collection of customer data through datamining with the purpose of providing useful insight into customer behavior for marketing and sales purposes. Since we know that CRM requires data, combining it with IoT is a perfect match.
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