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Additionally, we chat about what we look forward to seeing in the future of CX and how this should affect your company’s growth and leadership. . As a leading CX practitioner, Rob shares some general wisdom and advice based on his own observations from being in the field. Understand How to Develop Customer Loyalty.
Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). That’s because B2C CX is typically reactive. You capture direct customer feedback and respond when they are upset or leverage it when they’re happy.
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