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How the Minnesota Twins has changed fan experiences forever

CX Network

Discover how augmented reality is helping the Minnesota Twins to engage fans like never before and how the brand is going to capitalize financially

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The Secret of CX Success

Heart of the Customer

But I think many CX professionals – myself included – could benefit from a reminder of just how much confidence […]. The post The Secret of CX Success appeared first on Heart of the Customer.

CX 174
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#CXDay – A Tale of Two Company Celebrations

Heart of the Customer

Happy CX Day! If you haven’t already planned out your CX Day, head on over to www.CXDay.org to learn all that the CXPA has planned for this celebration of those driving customer loyalty through an improved customer experience. Two Minnesota companies that are making a splash today are Wolters Kluwer and ShopHQ.

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How does customer experience pay? Check out your portfolio

Heart of the Customer

The report simulates a CX Believer, a CX Non-Believer, and compare the results with the S&P 500 in stock purchases from 2007 through 2013. At the start of the year, the CX Believer buys the top 10 publicly-traded companies in Forrester’s annual customer experience index (coined CX Leaders). over 7 years.

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What do you do when your CEO doesn’t believe in CX?

Heart of the Customer

During the interview this person had a basic assumption that the CEO was completely bought into the CX program. Of course, this isn’t an option for all CX aspiring and current leaders. So I asked some of my CX practitioner friends what they would do. Last year I interviewed a customer experience leader for my blog.

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Celebrating #CXDay

Heart of the Customer

I hope you had a terrific CX Day! I’ve posted about their strong communications program in the past , and it was evident on CX Day as always. We’re down to only 363 planning days before our next CX Day! Allianz also had a great celebration. The post Celebrating #CXDay appeared first on Heart of the Customer.

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What’s the customer experience focus for 2015?

Heart of the Customer

Yesterday, four of the CXPA’s CX experts spoke about the year in review, and what customer experience has in store for 2015. Is it the role of emotions? Employee engagement? Crowdsourcing journey maps? Watch the Google Hangout with Jim, Tabitha Dunn, Lynn Hunsaker, and Peter Haid as they discuss.