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Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructureddata to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.
When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.
Both Work With UnstructuredData : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structureddata that can be analyzed for patterns and trends.
The second challenge lies in whether it’s structured or unstructureddata. Structureddata is highly organized and readily searchable within a relational database, like a CRM. Unstructureddata doesn’t often live in a database, but in a silo without any organizational structure to it.
We have different parts of our group (such as Operations, Global CX Lab, Marketing, Business Intelligence, etc) working together, monitoring, identifying and planning already against some signs of industry trends so we can keep up with and be part of the changes ahead of us.
Unstructured feedback is incredibly valuable because it indicates why people feel the way they do. Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. How would they know what to do to fix problems without context?
Lesson #2 Revisited: AI and the Real Meaning of CX Measurement Discover how AI is transforming customer experience measurement with real-time, multi-channel feedback and predictive insights, while underscoring the irreplaceable role of human expertise in building trust and taking meaningful action.
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