Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs
PeopleMetrics
JANUARY 20, 2025
When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Fast forward to 2025, and weve entered a new era of text analytics. This made them less user-friendly for broader CX or market research teams. Another challenge was accessibility.
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