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Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Fast forward to 2025, and weve entered a new era of text analytics. Lets explore three key differences between traditional machine learning and LLMsand why they matter for VoC programs.

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Lesson #15 Revisited: You Can’t Do This Alone – Building the Right Internal Team for VoC in the Age of AI

PeopleMetrics

No matter how talented you are as a customer experience or market research professional, you need a team to build and sustain a world-class Voice of the Customer (VoC) program. Your Best Friend in VoC? If you want a VoC program to work, your IT department must be on board. ITBut Manage the Relationship Wisely First stop: IT.

VOC 109
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Lesson #10 Revisited: B2B VoC vs. B2C VoC—AI Enhances Both, But the Human Element Still Matters

PeopleMetrics

When I first wrote Listen or Die , one thing was clear: B2B and B2C VoC programs are not the same. But what has changed is how AI is transforming both B2B and B2C VoC, helping companies capture insights more efficiently, analyze feedback at scale, and prioritize the right actions faster than ever before. That hasnt changed.

VOC 98
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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. Identifying the Root Cause Behind Metrics One of the biggest challenges in CX is understanding why a score is low.

NPS 118
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Unlock Customer Insights with Social Media Text Analytics

SurveySensum

Social Media Text Analytics. that can easily be AI-Powered Text Analytics Software. What is Social Media Text Analytics? Social media text analytics is the process of analyzing text-based data from social media platforms using technologies like NLP, machine learning, and AI to extract meaningful insights.

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Lesson #26 Revisited: The Hidden Cost of Cheap, Generic Surveys—And How AI Could Change That

PeopleMetrics

A company investing in VoC clearly cares about the customer experiencebut if your survey looks like an afterthought, what message are you really sending? If your data quality suffers, your VoC program is useless. Heres how AI could transform the VoC survey experience in the near future: 1. to increase engagement.

VOC 100
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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

While both deal with analyzing text, they serve different purposes. First, What is Text Analytics? Text analysis , also known as text mining, is the process of extracting useful information from unstructured text data. Lets discuss the key differences and applications of sentiment analysis vs text analytics.