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Beyond Satisfaction: Key Takeaways from Tracy Sedlak’s CRS Tucson Keynote on Voice of the Customer

Execs In The Know

During her keynote address at Customer Response Summit (CRS) in Tucson, Tracy Sedlak, Senior Vice President of Customer Success at Offerpad and Execs In The Know Board Member, tackled the pivotal aspects of CX and the Voice of the Customer (VOC), weaving together insights and strategies critical for leadership.

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Voice of the Customer: The Foundation of a Connected Experience

Customer Think

When you’re bringing customer feedback and other customer data from across the organization together to get that holistic view of the customer’s journey and then using that to not only design and deliver a seamless omnichannel experience but also to orchestrate journeys, you’ve reached a high level of VOC maturity.

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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. Aim to be anticipatory.

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Good CX IS LIKE GOOD SEX

Futurelab

It’s not the first time I use romantic analogies when getting CX concepts across. I called out “one-night brands” for not fulfilling their promises to the customers. I even likened Voice of the Customer to marriage as opposed to dip-in-the-dating-pool approaches of marketing research.

CX 176
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. 💡 That’s where the Voice of the Customer (VoC) comes in. Are you excited to actually start making sense of customer analytics? If you can’t identify it, you can’t fix it!

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What is Voice of the Customer (VoC)?

CX Network

CX Network's guide to Voice of the Customer (VoC) programs

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Who owns the Voice of the Customer?

CX Network

Discover why Voice of the Customer programs must be adopted by the whole company