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How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? In our four-year study of B2B CXM , 91% of participating firms said they sell B2B products and services through a dedicated sales force 1 , with a typical sales cycle ranging from three to twelve months.
Do not mislabel your job titles, technologies, courses, academies, certificates, consulting, and strategies. Technologies exist to manage it, and you’ll get tremendous insights that aren’t available otherwise. Your AI/ML/big data is grossly incomplete without mining Customer Service calls. I love it.
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