ClearAction

JULY 23, 2023

In addition to the groups listed above: Marketing managers are creating content and campaigns to educate and nurture prospective and existing customers. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities.

Government 62

Government B2B CXM Customer Experience 62

SurveySensum

JULY 14, 2020

Additionally, she is an Adjunct Faculty at the Rutgers executive education MBA program, Contributor of the Forbes, Harvard Business Review and Hemispheres Magazine, and Host of the podcast The Modern Customer Podcast and The Be Your Own Boss. LinkedIn : [link]. Ian Golding – Customer Experience Consultant, Speaker, Author, Blogger.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

ClearAction

JULY 11, 2023

Customer Service is a Value Center (NOT a Cost/Profit Center!) Surely Service Delivery does this to an extent — but all your non-customer-facing groups are at the core of value creation or destruction. How are you mining Customer Service interactions to educate value creators and fulfillers and communicators?

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48

ClearAction

NOVEMBER 16, 2023

Even before the pandemic, non-customer-facing managers typically saw VoC as something unrelated to their work or revealing issues too big to tackle. Use your Expectations VoC to educate all facets of your business in their performance standards. Core-Growth Customers: Some customers are more profitable than others.

VOC 62

VOC B2B Close the Loop Non-Profits 62