ECXO

MARCH 15, 2024

The sixth sin is a failure to innovate. Businesses that remain stationary, refusing to adapt and innovate, risk being left behind. Falling behind competition: Failure to innovate can make a business seem outdated, leading to a loss of customers to more innovative competitors.

Customer Experience 290

Customer Experience Net Promoter Score VOC Innovation 290

eglobalis

OCTOBER 9, 2024

Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features. Let me know your thoughts and experiences.

Customer Feedback 441

Customer Feedback Innovation Compliance B2B 441

ClearAction

SEPTEMBER 28, 2015

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. Why it's key to future success: This viewpoint is powerful in shifting from our current collective mindset of CXM as something that customer-facing staff takes care of. Let's learn from the latter. 2) Outside-In.

CXM 105

CXM Customer Experience VOC Customer Experience Management 105

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

eglobalis

DECEMBER 11, 2024

By engaging customers through various channels such as Customer Data Platforms (CDPs) and Voice of Customer (VoC) programs, businesses can gather comprehensive feedback and tailor their CX strategies accordingly.

CX 288

CX Customer Journey Map Compliance Social Media 288

ClearAction

OCTOBER 1, 2018

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

ClearAction

NOVEMBER 3, 2015

VoC action plan progress. VoC action plan progress. Voc action. Focusing on the customers' goals can make a huge difference in what we can achieve through CXM. Second, it is the key to being more innovative, and more successful in launches. Skin-Deep Outside-In. True Outside-In. how the customer is doing.

Customer Experience 101

Customer Experience VOC CXM Customer Experience Management 101