ClearAction

DECEMBER 16, 2017

Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company? B2B Customer Experience: Do This, Not That Lynn Hunsaker.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

Sprinklr

OCTOBER 7, 2021

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. You can be more efficient by monitoring, measuring, and marketing in a single, unified customer experience management (Unified-CXM) platform. Sprinklr Modern Research Lite.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

ClearAction

OCTOBER 20, 2015

In the mainstream we’ve come to think of customer experience management (CXM) as a way to get customers to do things for us: engage in social media, recommend us, renew their purchase, and expand their purchase. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 71

CXM Customer Experience Social Media Manufacturing 71

ClearAction

OCTOBER 1, 2018

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

ClearAction

JULY 23, 2023

Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2. Accounts receivable managers are communicating with customers to arrange and collect payments for products and services provided.

Government 62

Government B2B CXM Customer Experience 62

ClearAction

MAY 24, 2016

What is it like to be a customer when both you and your suppliers are manufacturers? A major equipment manufacturer once found themselves in more than a tight squeeze when a supplier of a critical, unique part had a fire in their factory. Understanding Business-to-Business Customers’ Purchase Decisions. More than meets the eye.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

ClearAction

DECEMBER 15, 2015

The ClearAction study of customer experience management practices discovered stronger business results among companies that coordinated CXM through a regular cadence of communications, meetings, and/or reporting structure. Shared vision and ownership are essential across work teams in every functional area.

Customer Experience 63

Customer Experience Customer Experience Management CXM Construction 63

SurveySensum

JULY 14, 2020

He specializes in CX Strategy, Customer Journey Mapping, CX Program Management, CX Consulting for Insurance, Manufacturing, Retail, Telecom industries. LinkedIn : [link] /. Website : [link]. Claire Boscq-Scott – Global CX Guru, Keynote Speaker, Business Consultant. She is a CX Consultant, Author, and Speaker.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132