ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company?

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

ClearAction

OCTOBER 1, 2018

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

ClearAction

OCTOBER 4, 2015

And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. The money comes from customers. b) Make rough calculations about the lifetime value of that customer segment.

CXM 118

CXM Customer Experience CX Customer Experience Management 118

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 83

CXM Customer Experience Social Media Manufacturing 83

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 71

CXM Customer Experience Social Media Manufacturing 71

ClearAction

MAY 24, 2016

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. B2B Customer Loyalty. Customer Experience Enablement at GE.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

ClearAction

DECEMBER 15, 2015

Every C-team member's belief that their existence is thanks to satisfied customers is essential for true customer experience momentum. Shared vision and ownership must also take place among everyone whose formal job is customer experience management.

Customer Experience 63

Customer Experience Customer Experience Management CXM Construction 63