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Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.
Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.
If this is not enough to convince you then get this – customer-centric brands report profits that are 60% higher than those that fail to focus on CX. CXM tools are instrumental in creating a customer-centric approach within organizations. The tool has taken CXM a step beyond. But the question arises – how to do it?
Mike is the Founder and Managing Partner at Storyminers and helps mid-market companies to achieve higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. LinkedIn : [link]. Website : [link]. Salman Sharif – FCXP (CX-II), CX Advisor, and EMEA at Forrester.
Even before the pandemic, non-customer-facing managers typically saw VoC as something unrelated to their work or revealing issues too big to tackle. For instance, if NPS® is above a certain threshold or average ratings are in a certain range, then managers’ interpretation is there’s no effort needed from them.
And according to HubSpot , customer-centric organizations that focus more on satisfaction are 60% more profitable than others. Renowned for NPS, CES, and CSAT surveys , it offers a comprehensive CX program that covers every stage. In addition, its dashboard is easy to navigate and visualizes all your CSAT, CES, and NPS data.
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