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Why I created the $CXM Coin

Steven Van Belleghem

I decided to create the $CXM coin, a coin for the entire Customer Experience Management community. CXM, a community coin for the CXM professional. But I would love to open this up to the entire $CXM community to look for interesting use cases. Set up specific CXM communities where knowledge is shared.

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Kevin Maney on designing your own category

Intercom, Inc.

Al Ramadan had started a company called Quokka Sports back in the 1990s during the dot-com boom and I was a columnist for USA Today writing about technology. Basically, it was inventing the idea of sports on the internet and using data to help tell the story of sports, all this stuff that’s commonplace today.

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Breaking Down Silos for Customer Experience Management

ClearAction

Coordination among managers of various customer experience efforts is one of six success factors identified by the ClearAction CXM Best Practices Study. CXM champions in each business unit and functional area also play an integral role in breaking down silos. If executives approach CXM half-heartedly, they’ll get half-hearted results.

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Why crypto-currencies create new opportunities in customer experience.

Steven Van Belleghem

In the next few months, more and more artists, sport teams, YouTube stars and brands will create their own branded coin. CXM and $NEXX coin. These are the two coins we created to experiment with: $CXM: This is the coin I created. CXM stands for ‘customer experience management’. NFT stands for ‘Non-Fungible Token’.

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This is our time for a CX Revolution!

Bill Quiseng

Let’s be revolutionary to transform CX Into CXM, customer service to customer CARE, and customer service training to an education in customer CARE or customer CARE University. We remember our favorite sports leagues like the NFL, NBA, MLB, and NHL. But no more.This is our time for a CX Revolution! Aladdin’s genie had three wishes.

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Assessment for Almost-Automatic CX Excellence

ClearAction

Great news: it is less expensive than what you are doing now in CXM. Your organization’s scores reveal your customer experience maturity: Mobilize CXM, Operationalize CXM, Align CXM, Embed CXM. Apply: how managers apply CX insights indicates your Align CXM and Embed CXM maturity levels.

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Strategic Customer Experience Action on Voice of Customer

ClearAction

This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM. The windshield represents CXM vision and strategy. The steering wheel represents the CXM organization and governance.

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