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5 Keys to Customer Experience for the Future

ClearAction

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. Why it's key to future success: This viewpoint is powerful in shifting from our current collective mindset of CXM as something that customer-facing staff takes care of. Let's learn from the latter. 2) Outside-In.

CXM 105
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Using B2B VoC to Transform Customer Experience

ClearAction

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. 80% of B2B companies said they track voice-of-the-customer (VoC) as a means to improve business processes and 63% do it to increase customer-centricity. So, are we really setting ourselves up for success in these objectives? It’s tempting to start with VoC.

VOC 54
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. Just 34% say their VoC program is “good” or “very good” at making changes to the business based on VoC insights.

VOC 71
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Customer Experience Governance: Do This, Not That

ClearAction

It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. Don't silo-ize CX management , especially not at the start!

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How to Develop and Implement a Customer Experience Strategy

Lumoa

A holistic understanding of customer experiences can help close the gap, strengthen the brand and open up new opportunities for profitable growth. It can open up new opportunities, additional sales and long-term customer relationships. Improved customer experience starts with the customer’s perspective.

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Assessment for Almost-Automatic CX Excellence

ClearAction

We aimed from the start to align every work group with customers’ priorities, engage every group in improving CX efficiency and effectiveness, and embed customer-focus in running our business. While no organization is 100 percent perfect, impressive performance is attainable when you set up your organization for it. Learn More.

CXM 71