ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience. This single fact means a lot.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

Experience Investigators

FEBRUARY 1, 2022

Technically, you can ignore all of that and you STILL provide customer experiences. What happens on the inside of the organization is Customer Experience Management (CXM). . CXM is how we go from thinking CX is “nice to have” to act on it like what it is: 1) a mindset, 2) a strategy, and 3) a business discipline.

Customer Experience 136

Customer Experience CXM Net Promoter Score CX 136

Customer Think

MAY 8, 2023

Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks. Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC).

CXM 78

CXM Data Mining VOC Education 78

ClearAction

JANUARY 20, 2020

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. 18) Use CJM, UX, DX, CRM, etc.

CXM 90

CXM Non-Profits Close the Loop CX 90

ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. As you can see from these examples, CXM is not something that customer-facing staff take care of.

CXM 83

CXM Customer Experience Social Media Manufacturing 83

ClearAction

SEPTEMBER 29, 2016

In addition to reaching out with special thanks to all our consulting clients, online customers, and team members throughout October, we are offering many activities that YOU may enjoy: October 1-31 : Coaching 10% Discount Code = CXDAY. CXM Coaching topics: customer experience strategy, culture, adoption, and metrics.

CXM 66

CXM CX Customer Experience B2C 66

ClearAction

OCTOBER 1, 2018

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

ClearAction

MARCH 23, 2015

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Voice of the Customer: Do This, Not That.

Government 86

Government Customer Experience CXM VOC 86

Lumoa

MAY 5, 2022

Working with CX is about being at the forefront, knowing your customers so well that you can design positive experiences and customer journeys that at the same time reduce or eliminate unwanted friction. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Customer Experience 103

Customer Experience CXM Artificial Intelligence E-commerce 103

SurveySensum

OCTOBER 2, 2024

What is Customer Experience Management (CXM)? Customer Experience Management gives you a 360-degree view of your customers, allowing you to segment them based on behaviors, map their journeys, and anticipate their needs. It’s about fostering relationships by understanding who your customers are and what drives them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationship CXM 52

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. As you can see from these examples, CXM is not something that customer-facing staff take care of.

CXM 71

CXM Customer Experience Social Media Manufacturing 71

ClearAction

DECEMBER 30, 2017

As each manager strives to keep their work manageable, they’re probably building-in silos that short-change information-sharing, smooth handoffs, and collaborative ownership of the bigger picture from the customer’s viewpoint. Apply voice-of-the-customer to customer lifetime value and operational data.

Customer Experience 75

Customer Experience CXM Customer Experience Management Voice of the Customer 75

ClearAction

NOVEMBER 3, 2015

It refers to the importance of customers' inputs as a guiding light for the inner workings of an enterprise. In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. Even so, these outside-in efforts are typically skin-deep.

Customer Experience 101

Customer Experience VOC CXM Sports 101

ClearAction

AUGUST 21, 2016

When day-to-day work of employees in every functional area incorporates customers’ expectations and when everyone perceives personal consequences for aligning their work with customers’ expectations. It’s an all-hands-on-deck approach to customer experience management.

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

ClearAction

FEBRUARY 27, 2017

Only 4% of of Voice of the Customer (VoC) programs are transforming customer experience. 39% are VoC Collaborators — tailoring customer feedback to stakeholders who are diligently engaged in continuous improvement. 41% are VoC Analyzers — spending the majority of their time finding insights from VoC data.

VOC 71

VOC CXM Customer Experience Maturity Model Start-ups 71

Aquire

AUGUST 9, 2021

The “The State of CCM-to-CXM Transformation” report, breaks down this journey into three specific parts: CCM is led by IT departments. Often characterized by a focus on print and documents and lacking a consistency of voice across all channels. The rise of the voice of the customer. But no longer.

Social Media 98

Social Media Omnichannel CXM CRM 98

ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. You can easily see its power in a customer experience journey map: nothing is an island — everything has a sequence and a series of connections that build upon one another. What is a value chain?

VOC 48

VOC CXM Close the Loop Voice of the Customer 48

ClearAction

AUGUST 2, 2016

Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. See the full B2B CXM series. Account Teams in B2B Customer Experience: Help Me Help You.

VOC 54

VOC B2B Customer Experience Close the Loop 54

ClearAction

FEBRUARY 27, 2017

Only 4% of of Voice of the Customer (VoC) programs are transforming customer experience. 39% are VoC Collaborators — tailoring customer feedback to stakeholders who are diligently engaged in continuous improvement. 41% are VoC Analyzers — spending the majority of their time finding insights from VoC data.

VOC 54

VOC CXM Customer Experience Maturity Model Start-ups 54

ClearAction

DECEMBER 31, 2015

. “Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum.” ” Breaking Down Silos for Customer Experience Management.

Customer Experience 63

Customer Experience Sports Government CXM 63

ClearAction

DECEMBER 16, 2017

Map the customer journey across your customer experience efforts and synchronize them to make sense and maximize value to customers. Ironically, in our quest to manage customer experience we may inadvertently create higher expectations and establish process silos ourselves! For example, consider voice of the customer.

Customer Experience 54

Customer Experience CXM Customer Experience Management Start-ups 54

Lumoa

FEBRUARY 9, 2023

Customer-Centricity Customer centricity refers to customer-oriented culture in the company. The essentials include the shared targets, shared understanding, and the voice of the customer program implemented across the organization.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ClearAction

DECEMBER 15, 2015

Every C-team member's belief that their existence is thanks to satisfied customers is essential for true customer experience momentum. Shared vision and ownership must also take place among everyone whose formal job is customer experience management.

Customer Experience 63

Customer Experience CXM Customer Experience Management Construction 63

SurveySensum

JULY 14, 2020

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. He is a thought leader, speaker, and has been the UK Customer Experience Awards Judge. . LinkedIn : [link] /.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

ClearAction

MAY 24, 2016

Customer Experience Enablement at GE. B2B Voice of the Customer: Integrating Decision Influencers’ Views. Customer Experience ROI Opportunities in B2B Touchpoints. State of Business-to-Business Customer Experience Management. B2B Customer Experience Management: Do This, Not That.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

Lumoa

MARCH 20, 2018

Find more sources on how to deal with customer churn here: " How to Reduce Customer Churn: 6 Helpful Tips to Try " by Hubspot, " 6 ways you can improve churn rate and increase revenue " by Kissmetrics, " Tips from 32 CX Pros how to reduce customer churn " by NGData.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

ClearAction

NOVEMBER 16, 2023

Indeed, among companies participating in XM Institute’s State of Voice of the Customer Programs study, only “one-quarter think they are good at actually making changes to their business based on the program’s insights”. You won’t fare well if you wait to see what the data says to rally engagement on a cherry-picked basis.

VOC 62

VOC B2B Close the Loop Non-Profits 62

Experience Investigators

AUGUST 9, 2022

Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset. A strategy. A business discipline.

CX 52

CX Net Promoter Score CXM Customer Journey Map 52

Lumoa

MARCH 20, 2018

Find more sources on how to deal with customer churn here: " How to Reduce Customer Churn: 6 Helpful Tips to Try " by Hubspot, " 6 ways you can improve churn rate and increase revenue " by Kissmetrics, " Tips from 32 CX Pros how to reduce customer churn " by NGData.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

SurveySensum

JULY 2, 2023

NICE Satmetrix NICE Satmetrix is a customer experience management (CXM) software you can use to measure customer satisfaction. It combines customer feedback and data analytics to provide a complete view of the customer journey. The tool was purpose-built for managing the customer experience management process.

Customer Satisfaction 52

Customer Satisfaction Social Media Text Analytics Actionable Insights 52

ClearAction

JULY 21, 2016

How to Increase Synergy in B2B Voice-of-the-Customer Lynn Hunsaker. If you’re looking for ways to gain more value from customer feedback, one of the best things you can do is banish silos. Beyond that, consider the silos of various components of customer experience management (CXM).

Voice of the Customer 54

Voice of the Customer B2B CXM VOC 54

Sprinklr

SEPTEMBER 9, 2021

Marketing: Understand the real-time voice-of-the-customer to know what is important to them. Sprinklr Modern Research Lite is your entry point to Sprinklr’s industry-leading unified customer experience management (Unified-CXM) platform for modern enterprises.

Social Listening 110

Social Listening AI Social Media CXM 110

PeopleMetrics

AUGUST 24, 2021

CX directors and managers, get together with your team to look at your customer experience metrics and where you want to go next. In this session, our customer experience management experts walk you through a 3-step customer experience framework (with downloadable PDF!) Watch on YouTube. ? ? ?. YouTube: [link]. LinkedIn: [link].

CX 62

CX CXM Voice of the Customer Customer Experience Management 62

ClearAction

DECEMBER 31, 2015

. “What’s missing is the middle: what is the supplier company doing with the customers’ precious investments in voice-of-the-customer to make things so nice that customers want to be engaged? ” B2B Customer Experience: Do This, Not That. ” Strategic Action on B2B Voice of the Customer.

Customer Experience 54

Customer Experience Net Promoter Score Voice of the Customer B2B 54