Taylor Reach Group

JULY 17, 2017

In an early attempt to provide more targeted and personalized experiences for consumers, companies would invest in data mining programs that promised a competitive advantage. However, their ability to maximize insights from big data was only marginally successful; unfortunately, there were not enough hamsters to turn the wheel.

Machine Learning 251

Machine Learning Customer Experience Artificial Intelligence E-commerce 251

CX Journey

DECEMBER 10, 2015

The problem with many personas is that they are either based on irrelevant data about your prospect, use poorly sourced data, or are based on what is sometimes referred to as “ ouija board personas ” — customer profiles built from no actual data at all. If you don’t understand your customers, you can’t sell to them.

Data Mining 45

Data Mining Customer Journey Map Entertainment Social Media 45

Taylor Reach Group

MAY 24, 2018

The SWPP Annual Conference will provide multiple educational sessions, facilitated discussions on relevant topics, and a vendor showroom, as well as great food, exciting entertainment, and spectacular fun! See a lineup of leading retail experts in analytics, data science, data mining, eCommerce & marketing optimization for 2018.

Contact Center 48

Contact Center CX Healthcare Social Media 48