ClearAction

DECEMBER 14, 2017

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The results of serving that need are typically financial (revenue, profit, funding, paychecks).

CRM 66

CRM CEM Non-Profits Customer Experience 66

ClearAction

DECEMBER 14, 2017

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The results of serving that need are typically financial (revenue, profit, funding, paychecks).

CRM 59

CRM CEM Non-Profits Customer Experience 59

ClearAction

JULY 11, 2023

Customer Service is a Value Center (NOT a Cost/Profit Center!) It collects an abundance of customer insights that are more valuable than the VoC you pay so much for! Surely Service Delivery does this to an extent — but all your non-customer-facing groups are at the core of value creation or destruction. Value Center?

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48