SugarCRM

OCTOBER 12, 2021

Marketing automation and predictive analytics are among those game-changers. The best part about automation, however, is that it has opened the door to predictive analytics in marketing. And by leveraging these insights, these organizations are able to make data-driven decisions that inform their marketing strategies.

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ClearAction

JANUARY 14, 2015

After all, B2B account teams are usually quite involved with clients throughout a long sales cycle, interacting with various influencers of the buying decision and almost "living" the customer journey alongside their clients. High-Touch in B2B Customer Experience. First published on InsideCXM.com.

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1 to 1

MAY 26, 2022

Think fast: What is the difference between business intelligence and predictive analytics and why does it matter? While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions. What is predictive analytics? and much more.

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DMG Consulting

APRIL 16, 2019

Another emerging strategy for managing a personalized customer experience is the use of predictive analytics. Speech and text analytics are being enhanced with predictive analytics capabilities to enrich and personalize each customer interaction.

Contact Center 48

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SugarCRM

DECEMBER 14, 2023

Welcome back to our series’ fourth and last part: Mastering Sales ROI in Manufacturing: A SugarCRM Guide. This last part will discuss how you can strategically navigate analytics and reporting by monitoring and tracking with the right analytics tools and reporting structures.

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