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Multiple Influencers : If different groups 2 in the customer company have different perspectives, how well are they understood and accommodated – not only by the account team per se, but also by other functional areas in the supplier company who could help if they were better informed? SunGard: Chief Customer Officer as Change Agent.
Another emerging strategy for managing a personalized customer experience is the use of predictiveanalytics. Speech and text analytics are being enhanced with predictiveanalytics capabilities to enrich and personalize each customer interaction.
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