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CX / VoC: DIY or Hire a Guide?

CX Journey

What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. A data analyst? What about VoC program architects? What VoC / CX technology and tools does your team own? Does your team have an evangelist?

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8 Keys to Better VoC Methodology

ClearAction

8 Keys to Better VoC Methodology Lynn Hunsaker VoC methodology is the starting point for buy-in and enthusiasm around customer insights. Start there and continue here in designing your VoC methodology: 9. Better VoC Methodology: Instead, use common sense and technology to evaluate every transaction. Common sense?

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Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Customer Think

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Offensive plays are in Customer Success, Onboarding, Education, and Operations; Qualitative VoC, Data Mining, and Analytics; Account Management, Journey […]

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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. Finding the right VoC platform is crucial if you want to successfully improve your service. The best VoC technology should also be able to integrate seamlessly. Virtual queuing/Web callback.

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Customer Insights Shape Your Firm’s Growth Curve

ClearAction

Data mining technologies abound, and this should be your top interest in CX tech investment. Ask : First, make full use of Almost-Free VoC (voice of the customer). It abounds in almost-free VoC. Unless this is harvested, your big data is lacking rich, vital insights. Combine various sources of data.

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Artificial Intelligence in CX Learning

ClearAction

Instead of asking mundane things already captured , use data-mining (machine learning / AI) to bring those basics to managers’ attention, and focus your energy on acting on that rather than collecting yet more redundant data in this overwhelming information age. You already know what ticks off customers.

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Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

What this means for VoC / CX If your business model relies on a distributed sales channel, value-added resellers, service vendors, or any other partner relationship, please listen up: Your VoC / CX program needs to be leveraged to enhance your relationship with these valued partners.

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